The enterprise development strategy is to solve the problem of how the enterprise develops. The development concept and development strategy of a freight enterprise is the selection, planning and strategy of the development direction, development speed and quality, development point and development capability within a certain period of time. As the embodiment of the country's comprehensive strength, the freight transport enterprise's development ideas and development strategies can enable the enterprise to develop rapidly, healthily and for a long time.

1. Review of the development ideas of freight enterprises

First, give priority to the development of infrastructure and accelerate the improvement of the modern freight logistics facility system

It is necessary to vigorously strengthen the planning of freight logistics infrastructure based on ports, iron ports and expressways, and comprehensively carry out the layout of modern freight industry and infrastructure construction.

The second is to optimize network development and speed up the construction of the existing freight information service system

It is necessary to build a high-quality, high-efficiency and low-cost commodity freight distribution center and a commercial chain operation network system, strengthen technological innovation in freight transportation, and improve the level of comprehensive logistics transactions.

The third is to cultivate and develop the freight transport mechanism and accelerate the establishment of a modern freight transport market system

The industry needs to actively cultivate third-party freight companies, and establish a buffer freight operation mechanism guided by the government, market-oriented, and business operations.

Cultivating third-party freight forwarding companies is a part of social differentiation, and it is also the current development direction of freight forwarding companies. Cultivating a group of excellent freight forwarding enterprises is an important part of establishing a socialized, specialized and modernized freight transportation system.

Modern freight capacity is an important indicator to measure a country's comprehensive national strength, and freight must have technological productivity.

In order to speed up the development of the freight industry, we must have a correct understanding of freight. In this regard, freight companies can increase their understanding of the freight industry by issuing publications and other means.

2. Analysis on the development strategy of freight forwarding enterprises

First, according to the development of the industry, the development strategies that freight companies can adopt are as follows:

Corporate growth can be strategically divided into overall expansion and diversified expansion. From the perspective of enterprise development, any successful enterprise should go through the implementation period of the growth strategy, because in essence, only the growth strategy can continuously expand the scale of the enterprise and make the enterprise develop from a small enterprise with weak competitiveness into a Competitive big business is a powerful force.

Maintenance strategy is a transitional strategy to maintain market share. This development strategy of freight companies often leads to a decline in marginal revenue and profits in the short term, because companies usually have to reduce prices or increase marketing expenses to maintain market share in the face of declining industry capacity.

It means that the enterprise greatly reduces the level of promotion, reduces sales and promotion expenses as much as possible, reduces the loss of products as much as possible, and makes up for the fixed expenses of the enterprise as a whole, in order to wait for the market to recover.

Second, according to business relevance, the development strategies that freight companies can adopt are as follows:

It refers to the overall planning of using the human, financial, material and other resources of the enterprise for a certain aspect of development, or focusing on a specific market-oriented field to form a certain advantage and make the enterprise invincible in the competition. . The purpose of this strategy is to provide good service to specific customers, which can be low-cost, have certain business characteristics, or both. This kind of enterprise development strategy is generally suitable for small and medium-sized freight enterprises with relatively weak operating strength.

It belongs to the open development strategy and is a long-term plan for the enterprise to develop multiple varieties and diversified operations. The main reason why freight companies adopt a diversified development strategy is to diversify business risks, strive for synergy, and make full use of remaining resources.